Arena Ice bolsters the Arena Group offering to clients

August 26, 2015

Welcome to our new blog, which will bring you insight into our temporary ice rink business.

 

Arena Ice offers turnkey temporary ice rink solutions to venues, local authorities and leisure destinations looking to increase footfall, create additional revenue streams and bring some winter magic to their customers. Arena Ice is the only UK company to own, operate and maintain 100% of its ice stock. The cross-fertilisation of ideas and logistical skills installing event infrastructure across the Group help us continually innovate our market-leading ice-rink offering.

 

 

Project manager Ian Moynes and contracts co-ordinator Claire Eeley, with over 10 years’ event industry experience, will oversee 25+ ice rink projects already secured for this winter.

 

Grahame Muir, Arena UK & Europe CEO – which includes Arena Ice – says: “Owning 100% of our equipment ensures our clients can have complete trust in what’s being provided; both in terms of quality, maintenance and health and safety. 

 

“The ice market has been a fragmented one, with individuals positioning themselves as providers and then sub-hiring in all the services. For many years there was little in the way of innovation. Being part of Arena Group means that project managers can draw upon unparalleled experience from delivering temporary event environments, ranging from product launches, film premieres, corporate and public sporting events along with public and ceremonial events.

 

 

“Arena Ice has grown significantly in the past few years to over 25 projects including garden centres, museums, historic London venues and retail outlets. Our team’s wider experience helps identify further opportunities in clients’ projects to bring ideas to a reality, such as providing additional decor with our own interiors specialists Spaceworks and furniture from Well Dressed Tables. We look to increase footfall further and generate additional revenue, whether that be through the installation of temporary roofs or indoor skater facilities such as cafes, bars, retail outlets or VIP hospitality venues.”

 

 

Arena Ice is proud to supply several prominent city centre ice rinks across the UK for local authorities, which highlights the continued commitment to exemplary working practices and the customer experience demanded by such organisations. In addition to supplying rinks throughout the UK, the Arena Group global network will also be providing ice projects in South East Asia and the US this coming winter season.

 

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